
SPEAKER
Tu Le
Managing Director
Sino Auto Insights, LLC
Tu Le is the Founder and Managing Director of Sino Auto Insights, a global advisory firm helping organizations navigate the fast-evolving transportation landscape. He authors the widely followed SAI Weekly Newsletter and co-hosts China EVs & More and At The Wheel podcasts, breaking down the forces reshaping the global auto, transportation, and technology industries with a sharp focus on China.
Tu cut his teeth in Michigan’s auto sector, later joining Apple and Logitech in Silicon Valley, and then spent 13 years in China working with Ford in Shanghai, at Chinese startups in both Shanghai and Beijing before founding Sino Auto Insights in Beijing in 2017.
A go-to source for major, global media outlets like Bloomberg, CNN, The Economist, Financial Times, The New York Times, and The Wall Street Journal to name a few, Tu is known for his candid insights on what’s next in mobility. Tu also mentors and scouts emerging mobility startups globally for investors.